'Hoy' Joins Google Print Program

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By: E&P Staff Hoy is joining Google's Print Ads program, the company said today. It will be the first Spanish-language paper to participate.

"This is a great way for us to help more advertisers reach an important segment of the Hispanic market," Anne Kelly, vice president of advertising for Hoy, said in a statement.

The program's goal is to attract non-newspaper advertisers to the medium. The platform allows for the creation and purchase of ads to run in one to several newspapers throughout the country. Advertisers offer a bid per insertion order and publishers choose to accept the bid or negotiate further.

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