If audiences are moving, move the talent with them

There is a peculiar thing happening in local television.

For years, companies have told employees the audience is moving. Streaming. Mobile. Social. YouTube. Instagram. Connected TV. Pick a platform. We have a strategy deck for it.

Then, in some cases, those same companies keep measuring the value of their most recognizable talent by one old question: How many viewers are showing up at 6 p.m.?

That may be the wrong question.

Click here to read more.