ImpreMedia Spanish-Language Papers Join Google Ad Programs

Posted Monday, October 29, 2007 12:00 am

By: E&P Staff ImpreMedia is set to become the biggest Hispanic newspaper participant in Google's Print Ads and online AdSense advertising programs, the parent of La Opinion in Los Angeles and El Diario La Prensa in New York City said Monday.

ImpreMedia's Spanish-language papers will join some 600 English-language papers in the Google program.

"We're tapping into the ease and efficiency of Google's technology to enable small to mid-sized businesses to reach the Hispanic marketplace in six top Hispanic markets through one integrated source," Erich Linker, ImpreMedia's senior vice president of national advertising sales, said in a statement.

The program will give ImpreMedia papers access to "small- and mid-sized companies who may be unfamiliar with, or who have never before advertised in, Spanish-language media," the company said.

In addition to L.A. and New York, ImpreMedia papers joining the program include Hoy Nueva York in New York City; La Raza in Chicago; El Mensajero in San Francisco; and La Prensa in Orlando and Tampa.

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ImpreMedia Spanish-Language Papers Join Google Ad Programs

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