The conservative media company Daily Wire was once a star of the MAGA digital universe, dominating social media feeds and podcast apps with a blend of “anti-woke” commentary, viral Facebook posts and culture-war stunts.
In the run-up to the 2020 presidential election, the company co-founded by conservative pundit Ben Shapiro ranked as Facebook’s top English-language publisher for three straight months. Its sarcastic news items on then-House Speaker Nancy Pelosi’s salon visits gained millions more views than the websites of Fox News, CNN and the New York Times.
But the company now faces sweeping layoffs and heavy skepticism over its online future, with some critics — including former employees, such as Candace Owens — arguing its relevance to the right has irrevocably collapsed.
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