By: Jennifer Saba The number of people visiting newspaper Web sites in January spiked to a new high, the Newspaper Association of America said today.
During the month, 74.8 million unique visitors went to newspaper Web sites, an increase of 11% year-over-year. It is the highest number of unique users recorded since the association started tracking online industry stats in 2004.
Nielsen Online provides the NAA with the data, which represents an unduplicated visitor based on home and work panels of Internet users.
"Throughout January, Americans riveted by a historic presidential inauguration and an unprecedented economic crisis turned to the newspaper brand for information they can trust in difficult times," John Sturm, president and CEO of the NAA, said in a statement. "With challenges facing our industry making headlines, it's important to remember the value of our medium, with nearly 105 million daily print readers and a dominating online presence, brings to the table."
The month also generated a record number of page views -- 3.7 billion. The average time spent per person in January was almost 46 minutes.
In January 25 of the
top 30 newspapers experienced a rise in unique visitors, according to Nielsen Online (owned by E&P's parent company).
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