Keyword Search Is Boost for Net Ads

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By: (Adweek) The exceptional growth in keyword-search advertising helped online ad revenue rise 21% from 2002 to nearly $7.3 billion last year, according to a report released last week.

The popular ad format represented 35% of overall Internet ad spending in 2003, up from 15% the year before. The figures are from the Interactive Advertising Bureau-sponsored Internet Revenue Report, compiled by the New Media Group of PricewaterhouseCoopers.

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