By: E&P Staff King Digital (a unit of King Features Syndicate) and Optaros Inc. (an assembler of Internet applications) today announced "Comics Kingdom" -- described as "a revenue-generating application widget that can be syndicated anywhere on the Web."
The application embeds more than 1,800 comic strips within a Web site, preserving the site's look while linking back to the King Digital server where the application resides. Included is an ad server that allows King Digital to embed ads within the comics section and the client to do the same within the frame of its site.
"Comics Kingdom" is already being used on TimesUnion.com -- the site of the Albany, N.Y. Times Union.
Readers can rate comics, comment on them, create favorites, and share comics. Also, they can learn about each comic's creator and characters. And users can navigate through 30 days of archives of more than 60 different comics.
"Ultimately, the application widget helps publishers monetize content, engage readers, improve service, and optimize ad inventory," stated John Soppe, managing director of King Digital -- which was launched by the Hearst-owned King in October 2007 to bring the company's syndicated content to the Web.
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