Lee Ads Up 9.4% in May

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By: E&P Staff Lee Enterprises announced that advertising revenues for May increased 9.4%. The company attributed the growth to improved sales and an extra Sunday.

Retail advertising revenue grew 6.9% (excluding the effects of acquisitions and divestitures). Classified advertising was up 11.2% with employment up 35%, real estate up 17.8% and other categories up 14.6%. Automotive revenue was down 2.9%. National and local advertising grew 12%. Circulation revenue increased 4.2%, due to the extra Sunday.

The company cautions that it will be more accurate to compare May with June results since May has an added Sunday.

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