The independent news industry is always changing. At LION Publishers, we’ve worked hard to thoughtfully evolve alongside the hundreds of organizations we support, adapting our offerings to meet new challenges and emerging opportunities.
In 2023, we launched a five-year strategic plan with three key goals: setting the standard for sustainability in independent news businesses, identifying our members’ stages of sustainability, and helping them move closer to sustainability.
Fast-forward to 2025 — three years ahead of schedule — we, by and large, achieved these goals. So we embarked on a new strategic planning process, thanks to generous support from Google. We built on the previous plan’s foundation, engaged core groups of internal and external stakeholders, and drew on insights from our successes from the past couple of years.
Today, we’re excited to share our vision for LION’s future with you.
Our new three-year strategic plan contains this North Star goal, which LION’s board of directors unanimously voted to adopt as our mission statement at their September meeting:
“LION empowers individuals and institutions to make data-driven decisions that strengthen independent news businesses and the environment in which they operate.”
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