LION report says local news organizations need to focus more on business side

Posted Friday, November 14, 2025 8:18 am

Eric Rynston-Lobel | Northwestern MEDILL

News organizations with staff focused on revenue generation had a median revenue 700% higher than news outlets without it, according to a report released by Local Independent Online News (LION) Publishers on Wednesday.

The exhaustive LION report of its members’ activities outlines a framework for thinking about the future of sustainability for local independent online news organizations.

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LION report says local news organizations need to focus more on business side

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