Local.com Adding Search to MediaSpan

Posted Thursday, May 1, 2008 12:00 am

By: E&P Staff Local.com Corp., named for the Local search engine, on Thursday announced a strategic partnership with MediaSpan to provide its Local Connect search platform to MediaSpan's newspaper and broadcast clients.

The Local Connect platform will enable newspapers to incorporate local search in their networks using a private-label local business directory platform.

"Our local media customers are always looking for new ways to engage their audience, increase traffic and drive new revenue streams online," MediaSpan's executive vice president/online services, Steven Barth, said in a statement. "Local.com's proven private-label platform meets this need by providing powerful local search technology as well as added revenue and growth opportunities."

As part of the partnership, MediaSpan will license Local.com's local search patent. MediaSpan said it expects to begin implementation on sites in the second quarter.

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Local.com Adding Search to MediaSpan

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