By: E&P Staff Mediaspace Solutions and Kaesu have announced a partnership to help local businesses manage print and online ad campaigns.
Kaesu, which provides digital advertising solutions for community newspapers and local advertisers, is launching CoolerAds Business Tools. The platform helps community newspaper publishers by maintaining an ad archiving system, online proofs, electronic tear sheets and e-mail communication tools. The new suite gives local business owners access to range of online advertising features such as the ability publish online coupons, products, services and videos.
"We are very pleased with the investment Mediaspace Solutions has made in Kaesu," Peter Previte, Kaesu's CEO and president, said in a statement. "This partnership will strengthen Kaesu's offerings by providing leading-edge online advertising and revenue generating solutions to community papers and their local advertisers for years to come."
Mediaspace executive Scot Kerr said in the statement that national advertisers, which are Mediaspace clients, are looking to focus campaigns on hyperlocal audiences: "National advertisers will benefit from the breadth of reach a newspaper ad campaign provides with community newspapers as part of the equation."
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