By: E&P Staff New York-based Metro Creative Graphics Inc. has released Timely Features MicroSites, self-contained, ready-to-post electronic editorial sections that reside on a publication's server, allowing it to benefit from search engine crawls for indexing the content.
Created using Flash technology and employing the latest search-engine optimization and Web 2.0 design for easy navigation, three MicroSites go out to subscribers monthly on popular editorial themes such as weddings, home, auto, pets, seniors, parenting and more. Seasonal and holiday MicroSites are timed for maximum effectiveness for sales and consumers.
Site branding, ad spaces, run-of-site sponsorship and directory listings are defined and ready to sell for each MicroSite. Ads may also be rotated to increase revenue sources. Google tags also may be entered into ad spaces. Skyscraper ads can be sold to replace directory listings.
Timely Features MicroSites are designed to be branded and posted within 15 minutes, allowing sales staff to show the MicroSite to prospective ad buyers. Sites also can be copied to laptops for offline presentations.
All current popular Web browsers are supported. Posting requires no HTML or Web programming experience. Metro's MiSite technology -- a free companion online application for subscribers - easily enables the addition of features, placement and rotation of ads without an ad server and publication of the entire site content to a designated folder on a publication's server.
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