By: E&P Staff After several months of research and more than 800 online surveys and interviews, the Newspaper Association of America launched a redesigned version of its
Web site.
Cleaner and much easier to navigate, the site is in beta through the end of this month.
The redesign had three main goals in mind: functionality, content organization, and search optimization.
Members will be able to login, update profiles, purchase NAA products, manage eNewsletter subscriptions and renew memberships through the Web site. The NAA plans to roll out more member-only content that is password protected.
The NAA considers this "version one" of the redesign effort; the organization plans to evolve with additional changes and new features in the following months.
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