By: (AP) NetRatings Inc., a company that measures and analyzes audience activity on the Internet, has agreed to acquire a controlling interest in its French competitor, NetValue, the companies announced.
In a deal made public Monday, Milpitas-based NetRatings will acquire 52% ownership in NetValue and will tender an offer to buy the remaining shares of the French company following the acquisition.
"The synergy between NetRatings and NetValue will deliver a single industry standard for measuring Internet user behavior, helping accelerate growth and acceptance of the Internet," said NetValue chairman and chief executive Lennart Brag.
NetRatings also has relationships with Nielsen Media Research and in May integrated its business with ACNielsen eRatings.com. The companies jointly produce the Nielsen/NetRatings service which tracks Internet audience usage and advertising. (Nielsen and ACNielsen are owned by VNU, the parent company of
E&P.)
On the Net:
http://www.nielsen-netratings.com/http://www.netvalue.com
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