New Details on Philly Papers' Bold Tablet Plan

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By: Lucia Moses | adweek.com

Making a big bet on the tablet market, the Philadelphia Inquirer and sibling paper Philadelphia Daily News in July announced a plan to sell deeply discounted tablets containing subscriptions to its digital editions.

Now, with the program set to kick off Sept. 13, Greg Osberg, the papers’ publisher, shared details of the program along with device and pricing information. The tablets are Arnova 10 G2 Android devices made by French consumer electronics company Archos. They will come loaded with the dailies’ three paid apps and access to the papers’ free site, Philly.com.































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