'NY Post' to 'Parade' on Sunday

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By: E&P Staff In an effort to boost Sunday sales, the New York Post will carry Parade magazine starting July 4. Publisher Lachlan Murdoch told his paper that "Parade will certainly add to our offerings for our readers and fuel further circulation gains."

The Post reported a 5% increase in Sunday circulation for the period ending March 2004, according to the Audit Bureau of Circulations. However, the paper's daily circ increases for the same period were more impressive, showing a 9% gain.

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