'NYT' App Shifts Content Between Computers and Hand-helds

Posted Thursday, February 28, 2008 12:00 am

By: E&P Staff The New York Times Co. has developed software that allow users to move data between their computers and mobile devices. The company launched a beta version of the ShifD application earlier this week.

With ShifD, users no longer need to save information separately to different devices. When they update information via a Web browser, text message, mobile Web browser, or using Adobe AIR, the information is automatically updated on all devices.

The beta version allows users to add and save notes, links, and addresses. "We see a future for device-independent media, with convergence around the user experience and not any particular delivery platform. Developing services that allow users to access content wherever they are and on whichever device they choose is an important part of our strategy," Times Co. R&D Vice President Michael Zimbalist said in a statement.

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'NYT' App Shifts Content Between Computers and Hand-helds

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