NYT.com: 'Incredibly Surprising' Growth in Unique Users

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By: Rachel McAthy | Journalism.co.uk

The number of unqiue users recorded last month by the New York Times website in the US increased by 2.3 per cent year-on-year, despite the introduction of digital subscriptions in March this year.

Speaking on a paywalls panel at the World Editors Forum in Vienna, Jim Roberts, assistant managing editor for digital, said the year-on-year increase to an average 34 million unique users in September per month was "incredibly surprising", admitting that at first he thought the paywall was "at least potentially a bad idea".

































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