Papers' Local News Websites Join Behaviorally Targeted Ad Network

Posted Friday, March 31, 2006 12:00 am

By: E&P Staff Local news websites, including those owned and operated by Tribune Interactive, Denver News Agency, North Jersey Media Group, Hearst Newspapers' SFGate.com and Topix.net have joined TACODA Audience Networks, a behaviorally driven online ad service.

"Brand advertisers have occasion to overlay geography onto the behavioral audience segments they target," says Larry Allen, TACODA's Senior Vice President of Business Development. "By adding content-rich, heavily trafficked local sites run by some of the nation's most respected media companies, we enhance advertiser access to relevant audiences in local markets as well continue to grow our national reach at a rapid rate."

TACODA is the largest provider in the world of behaviorally targeted online ad services, reaching over 140 million unique users across over 3,000 websites.

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Papers' Local News Websites Join Behaviorally Targeted Ad Network

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