PAULINE'S PICKS: Utah Newspaper Uses Multimedia in Large, Small Doses

By: Pauline Millard Today we head out to Ogden, Utah, to take a look at how the Standard-Examiner is incorporating multimedia into its daily report -- and there's a lot of it.

The paper uses multimedia to complement print stories that, for the most part, are only available to subscribers of the Standard-Examiner's print or digital editions. Refers in the print edition direct readers to videos, audio, polls, and podcasts on the Web site. Conversely, at the end of a video, there's a reference to the print story it's based on and the date of the issue in which it appears. (Only subscribers can read the print edition online.)

On weekdays the Standard-Examiner produces a three-minute, daily news video round-up, the purpose of which is to draw readers to the print edition. The paper has an arrangement with a local cable station to run them.

One great feature is a multimedia piece the Standard-Examiner put together about the historic Windsor Hotel. The hotel, which was built in 1908, is being renovated. In turn, the low-income residents that have been living there were given two weeks' notice to move out. Through videos and photos, readers can get to know these people and how they are coping with being uprooted. It's the sort of project that probably took some time to put together, but the end result is an intriguing local story.

Is your paper using new media to show off its local flavor? If so, I'd love to hear about it.

Past Picks, in case you missed them:

'The Sun' of Baltimore Creates an Interactive Homicide Map

Montana Web siteUses a Simple Podcast to Tell Local Stories

AP's asap Creates Video for a Young, Niche Beat

The Fayetteville Observer looks to the web to fill a nightly newscast need .

The Washington Post uses various multimedia in a special report and Post Traumatic stress Disorder and the Walter Reed medical center.


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