Profit Improvement p.26

By: Editorial Staff MORE THAN ONE in three newspaper Web sites made money last year or expect to this year, according to a survey. Preliminary results, based on 146 responses to a Newspaper Association of America survey, show 36% of newspaper sites in the black last year or this year, and another 24% expecting to be make money within four years.
"The key to profitability appears to be multiple revenue streams," said Randy Bennett, NAA new media chief. Findings show 75% of sites include classified; 65% have a separate staff; 52% charge advertisers by the month; 52% sell standard-size banner ads.
# Editor & Publisher n February 15, 1997


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