Proposed ban on behavioral targeting draws opposition from IAB, others


A Democratic bill introduced this week that would prohibit many forms of behavioral targeting is drawing praise from privacy advocates, but heated opposition from others, including the industry group Interactive Advertising Bureau and Washington, D.C. think tank Information Technology and Innovation Foundation.

The “Banning Surveillance Advertising Act,” introduced Tuesday by Reps. Anna Eshoo (D-California), Jan Schakowsky (D-Illinois) and Senator Cory Booker (D-New Jersey), would broadly prohibit ad networks and “facilitators” from drawing on a host of information — including data about online browsing history and unique identifiers — for ad targeting.

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