Publications Seeing Impressive Tablet Engagement

Posted
By: Robert Andrews | paidContent.org

No wonder newspapers and magazines are so keen on iPad editions. Not only do apps give them a retail environment in which to charge - tablet users also spend a lot of time reading their publications.

Across the editions developed by TigerSpike - whose clients include Telegraph Media Group, The Economist, The Australian and Mail Online - average app engagement time is 30 to 34 minutes, the agency's managing director Nic Newman tells me.

That's far higher than for newspapers' websites. "Page views is five times the average for the publications consumed on the web," Newman added.

Read full story































Comments

No comments on this item Please log in to comment by clicking here