Publisher Native Advertising Pricing Models Diverge

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by: Lucia Moses | Digiday

Native advertising is evolving, and with it, the pricing model.

When The New York Times and The Wall Street Journal churn out campaigns consisting of elaborately designed infographics and articles, they charge for the content creation as well as the media. But many others, like BuzzFeed and The Huffington Post, just charge for the media and include the cost of the content in the fee. Native is the new value-add.

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