Publishers Bring Native Ads to Their Comment Sections

By: Ricardo Bilton | Digiday

Native advertising, the ad format du jour, has been an effective way for publishers to make money, ostensibly without interfering with the reader experience.  

Now, publishers — including Rolling Stone, Us Weekly, and Evolve Media — are bringing that same idea to the one part of their sites they have so far neglected to monetize: their comments sections.