While digital ad revenue is down across the board, there are pockets of opportunity bubbling up that some publishers are leaning into. Publishers say there’s more activity from direct-to-consumer advertisers, those who continue to spend money advertising to the millions of people stuck indoors.
Publisher’s digital advertising revenues are down between 19% and 25%, according to the Interactive Advertising Bureau, but not all verticals and categories are hit equally. Naturally, travel and tourism and restaurants are reducing their marketing, while technology, food-delivery services, e-commerce retailers and business-to-business advertisers are spending more.
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