When Michael Shapiro started TAPinto, you couldn’t miss him around town. He was president of the Rotary Club, on the board of the chamber of commerce and at any event you could think of around New Providence, New Jersey, a suburb of roughly 14,000 about the distance of a marathon west of New York City.
“If you were in town, you couldn’t go to any kind of function in the town without seeing me,” Shapiro says. “And that’s the kind of presence that you really need to have to establish that reputation and credibility.”
After walking away from a career as a lawyer in the late 2000s, Shapiro committed himself to helping rebuild local news in the communities where he lived. He launched his first three TAPinto sites in New Jersey in October of 2008, simply hoping to help give back to these neighborhoods where he was raising his family. Fast forward 17 years, and he’s built up his organization as a franchise, with 99 TAPinto sites across New Jersey, Florida, New York and Pennsylvania.
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