Reuters Adds West Coast Ad Exec

By: E&P Staff Reuters has expanded its West Coast advertising-sales operation with the appointment of Whitney Tipton, part of an effort to grow its digital media business this year.

Tipton, who moves to Reuters from Ziff Davis Media, will work with ad agencies and clients on advertising for Reuters divisions including, wireless, interactive television, and Reuters Outdoor.

She has previously worked in advertising departments for CBS and CBS, in addition to advertising agency experience at Genex Interactive and J. Walter Thomson.


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