Reuters Plans More Branded, Embedded Partnerships

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By: E&P Staff Reuters press agency intends to increase its number of branded partnerships, following the one it recently struck with the International Herald Tribune.

The company has already said it wanted to extend the IHT deal to its parent, The New York Times.

Both companies will launch a co-branded daily business report for the newspaper online and print which would be funded both by a share of the ad revenues and the subscriptions fees.

Reuters? head of media sales Gary Williams told Media Week "there were high-level discussions about similar partnerships in the works for 2008.

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