Scarborough Forms Newspaper Advisory Board

By: E&P Staff Scarborough Research is forming a newspaper advisory board dedicated to newspapers and their advertisers.

"The industry insight, research acumen, and knowledge of advertiser needs that the board will bring to Scarborough will help shape the future direction of newspaper research," said Gary Meo, senior vice president, print, and Internet services at Scarborough, in a statement. "This is more important than ever, as a greater number of marketers, ad agencies, and publishers embrace readership as a key metric for newspaper evaluation."

Board members will serve two-year terms with some positions reserved for standing members. The first meeting is scheduled for Sept. 13-15. Scarborough executives will appoint board members, a process that has begun. For information regarding openings, contact Gary Meo, gmeo@scarborough.com.