Sara Fischer | Axios
Sinclair, one of the nation's largest local broadcast groups, is launching a subscription-focused, national news brand on Substack called The National Press, executives told Axios.
Why it matters: It's a huge bet for the family-controlled local news giant as it looks to build trust and loyalty among users beyond the TV screen.
- While Sinclair has invested in a slew of digital products over the past decade, "Substack was a glaring sort of missing area that we hadn't addressed," Sinclair President and CEO Chris Ripley told Axios.
- "It could very well be a core part of our digital offering, if we hit the targets and the expectations that we have," he said.
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