Expect a big decline in local TV ad revenue this year -- 19% -- to $14.9 billion in over-the-air revenue, according to Pew Research Center’s analysis of BIA Advisory Service.
The decline will come after last year’s 8% increase in over-the-air advertising revenue, totaling $18.4 billion, in large part due to the big presidential election advertising season. Digital ad revenue for local TV stations grew 6%, to $1.4 billion.
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