Studies: Young Adults Not Into Twitter?

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By: E&P Staff Are young adults shunning Twitter? Two studies suggest the latest craze is not catching on with teens quite like it is with older adults.

According to Participatory Marketing Network, only 22% of adults 18 to 24 use Twitter. Of those in that demo who do use Twitter, 85% follow their friends, according The Wall Street Journal.

Paul Farhi reports similar trend patterns. Nielsen Online said Twitter is most popular with the 35 to 49 demographic -- which makes up the largest group of users at 42%.

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