Radio listeners largely cannot tell the difference between AI-generated voices and human voice actors in a blind test. But the moment they’re told a voice was created by artificial intelligence, their perceptions change dramatically.
That’s the main finding from a new study by Crowd React Media, which tested AI voice technology with 1,326 weekly radio listeners ages 18 to 45 across the U.S. Rather than relying on opinions about AI, the research played identical station promos voiced either by a professional voice actor or an AI-generated voice. Half the respondents heard the human version, and half heard the AI version, without knowing which they were listening to.
Before the reveal, there were no statistically significant differences in listeners’ ability to identify whether they had heard a human or AI voice. Katie Miller, founder of Crowd React Media and Vice President of Strategy at Harker Bos Group, says the AI voice passed the blind test.
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