Suburban Papers Target Digital Ad Lead

Posted
By: Michael Depp | NetNewsCheck

Jon Rust, chairman of the Local Media Association and co-president of Cape Girardeau, Mo.-based Rust Communications (as well as publisher of the company’s flagship daily, The Southeast Missourian) said that publishers see digital as a major front for growth and are rapidly adapting to dominate the online news and advertising space in their local markets. With 19 dailies, 31 weeklies and partial ownership in 17 radio stations in his company’s stable, Rust said that growing digital opportunities is essential for any media company’s long term future.































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