By: In October, the Sun-Sentinel Co. of Fort Lauderdale, Fla., will launch
el Sentinel, a free weekly Spanish-language paper for Broward County.
The Sun-Sentinel Co. is a subsidiary of Chicago-based Tribune Co., which also publishes Spanish-language titles in New York, Los Angeles, Chicago, and Orlando, Fla. -- all of which share content.
El Sentinel will distribute 60,000 free copies every Saturday to Hispanic households and newspaper racks. The paper and accompanying Web site will include local, national, and international news.
Deborah Ramirez, an editorial writer and columnist for Tribune's
South Florida Sun-Sentinel, also in Fort Lauderdale, will serve as editor. Before joining the
Sun-Sentinel in 1992, she was a reporter and assistant city editor for the
San Juan Star in Puerto Rico.
With full-time news bureaus in Puerto Rico and Cuba, the
Sun-Sentinel will contribute to
el Sentinel.
Sun-Sentinel Co. President Bob Gremillion pointed to U.S. Census figures showing that Broward County's Hispanic population has tripled since 1990. National Advertising Manager Hernan Ponce said advertisers have expressed interest in more opportunities to reach this audience.
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