The Great Unwatched

By: David Segal | New York Times

Some of the biggest names in Internet media have been gathering in New York City at the third annual Digital Content NewFronts, a pitch-a-thon where companies like Yahoo, AOL and Crackle — and, yes, The New York Times — trumpet their digital platforms to brands eager to reach consumers via online video ads.  

According to the standard spiel, ads in this medium are alluring because they can be aimed at specific audiences. They can roll in front of content that people want to see.