According to the last Reuters Digital News Report, fewer than one in 10 pays for online news in the U.K. — the lowest of the markets surveyed.
It is difficult to get audiences to pay when there is so much free content available on the internet. Now, news outlets around the world are fighting an uphill battle to make online news a sellable product.
Three speakers at our latest Newsrewired conference spoke about how their companies are convincing readers to pay for their news. The bottom line is that people will fork out for something they see genuine value in, but to get them to try your product in the first place, you need to consider a variety of approaches — not all of which will work at the outset.
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