Today's trust tip: Create a brand for your coverage of race and culture

If your newsroom is committed to deep coverage of race and culture, how do you make sure your audience knows that? And how do you help them find it? 

ABC10 Sacramento, a Tegna station, has implemented several initiatives to ensure transparency, accountability and inclusivity in its reporting. The team was part of our Trust 101: Earning Trust With Communities of Color newsroom cohort and has been working to build trust with its entire community, including communities of color. They’ve created a newsletter, talked about their mission and goals, consistently branded their content, invested in community outreach and sent out feedback forms and surveys.

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