Toledo 'Blade' Launches Electronic Edition

Posted Monday, October 7, 2002 12:00 am

By: The Blade of Toledo, Ohio, has launched an e-edition using NewsStand Inc.'s proprietary software, which lets subscribers download exact replicas of the print newspaper to their personal computers.

Director of Circulation Michael Gaither said the e-edition will allow the Blade to reach "snowbirds," retirees who migrate south annually for the winter.

Single copies may be purchased for 50 cents or $1.50 on Sunday. Weekly subscriptions run at $2.75 or $1.75 for Saturday and Sunday only. Readers may purchase subscriptions at www.toledoblade.com/e-edition.

Austin, Texas-based NewsStand also announced Monday that its services are being used by Tarun Bharat of Belgaum, India, and The Morning Bulletin of Queensland, Australia.

The New York Times Co. is an investor in privately held NewsStand.

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Toledo 'Blade' Launches Electronic Edition

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