Top 25 Daily Newspapers p. 30

By: Editorial Staff Ad Inches in Selected National Categories*
Jan.-Sept. 1994 - Full Run ROP, excluding preprints
Auto DealerFactory Computers &CreditFood & Hotels & Motion Travel &Utilities &
NewspaperTotalAirlinesAssociationsAutomotiveBanks SoftwareCardsHouseholdResorts InsuranceInvestmentsPicturesTourismCommuns.

276,32326,5239,90712,03332,1797,9962,9102,55110,6452,87818,575109,8267,73132,569
361,62320,51032,16053,78832,2015,1571,5764,6479,8878,7396,013149,5404,91432,491
182,60115,2345,80130,21345,3754,5031,8361,4695,6476,8423,78235,6643,77922,456
108,4589,4529273,53625,367843361,2243,4791,96839344,2873,82513,580
140,7597,8992,69211,40064,672841,3572,0472,14091332,4062,21812,931
236,89420,09220,83462,78136,1842,1091,3324,55011,2541,2454,53540,0725,01526,891
42,3954,2621816,49212,1592,0665131,5341,2581971,091N.A.1,57811,064
139,46015,11642016,95724,3861,6381,0901,7106,7062,7744,51541,8872,12720,134
129,60011,9334,02122,61723,9732132,2733,8111,20615340,4843,35215,564
138,9806,7192,11333,40925,1391,3446972,2175,6831,3723,33529,3683,37424,210
173,01217,3191,90018,48030,3782,3271,0591,98820,3772,1684,28735,8585,33231,539
139,3768,9064,07018,99945,2578736301,1485,0073,6771,80432,8232,10314,079
150,35720,8876,45621,64046,261264641,2973,3153,0452,00123,6323,45018,045
70,96714,1931458,92016,2437993861,5171,8351,2851,601N.A.3,91620,127

60,8153,1271,0855,52318,1102,0168682,2094,0302,0196,103N.A.1,25914,278
120,6619,2531,12620,18330,6141,4107112,6093,2082,6492,89525,8245,50914,670
65,6978,7679474,03634,2765674752,1701,7082,0352,119N.A.1,3737,224

62,3145,7201,0289,33017,5307844462,3662,3961,1511,916N.A.2,01017,637
87,0145,9233,1294,2335,778143463,9121,9708631,64419,07011,080
49,0877,0341,2049,12715,5627283131,7438481294,926N.A.2,6614,812

157,5396,77316,14625,85425,1261,2243332,5244,7225,1005,26131,5823,91328,981
43,9774,4126636,64712,1291,6435861,4461,3072281,106N.A.1,79612,014
191,09611,89422,42944,86524,9931,8751402,7425,9056,7311,38032,7804,14531,217
60,8298,0841,3457,70414,8802982471,1698512,2852,42411,21629410,032

121,8144,01110,02229,44421,4696939572,9205,7992,4452,46323,3212,91015,360
1. New York Times
2. Los Angeles Times
3. Washington Post
4. New York Daily News
5. Newsday
6. Chicago Tribune
7. Detroit Free Press
8. San Francisco Chronicle
9. Chicago Sun-Times
10. Dallas Morning News
11. Boston Globe
12. Philadelphia Inquirer
13. Newark Star-Ledger
14. Houston Chronicle
15. Minneapolis Star Tribune
16. Miami Herald
17. Cleveland Plain Dealer
18. Phoenix Arizona Republic
19. New York Post
20. St. Petersburg Times
21. San Diego Union-Tribune
22. Detroit News
23. Orange County Register
24. Baltimore Sun
25. Denver Rocky
Mountain News

Top 25 Sunday Newspapers
Ad Inches in Selected National Categories*
Jan.-Sept. 1994 - Full Run ROP, excluding preprints
258,46518,9129,36118,97612,2292,4692,2132,33646,2101,37420,66947,00565,14611,565
198,64113,5802,99221,81111,4478429792,99244,9051,0423,77242,60139,18812,490

50,8801,9392,2487,5888,163390792064,2943681,182N.A.19,6214,802
88,5606,0384456,62015,52989638717511,1281,9044,93210,64524,4375,424
142,43410,6007,71728,5076,7391,59952755119,3674512,6989,96735,62618,085
57,6893,2683361,5133,20919414514,4141054212,39113,5118,561
111,3535,1401,93010,25326,5001,45050777014,9261,8712,3319,64127,8168,218
100,5867,7404487,10718,7782,53114658913,2241,0421,9778,88627,54910,569
158,6618,7911,90321,42627,9791,77936234228,4339714,2449,48642,13910,806
56,6114,7561,0082,3915,83739614,2468415,23019,8322,866

86,9497,4489534,8739,7164,95128945411,7699223,206N.A.33,4588,910
127,9247,7262,3458,01339,49629764125,0449614,1245,77531,5241,978

44,2096941663805,9055301357838,4465271,120N.A.20,8174,688

96,9767,9842949,8416,9061,59229579126,8523462,34510,89524,7544,081

71,7922,5422832,35712,41998633287219,0185,0401,272N.A.19,8546,817
67,0426,1172161,44213,7181,721441,0416,9296211,000N.A.26,7937,400
35,8312,0079052,9476,1764223071243,235239790N.A.12,4186,261
52,4303,5788381,88710,125926822903,4598632,187N.A.20,5187,677
73,9646,785488,2203,42516835912413,0137251,7688,02024,8426,467
41,2392,8611,1903,4074,6951031961,1383071311,6998,0927,538

52,1124,5041613456,0918762862515,802571,082N.A.26,8135,844
53,4484,1634934,08712,493856965,1668742,694N.A.15,1613,894
69,2012,47610,5135,21612,4291,171789926,8633874,792N.A.18,0516,233
45,1161,9688725,827191844,843943,516N.A.21,5226,271
23,0835889723,931397572512,0711391,532N.A.10,3372,808
Auto DealerFactory Computers &CreditFood & Hotels & Motion Travel &Utilities &
NewspaperTotalAirlinesAssociationsAutomotiveBanks SoftwareCardsHouseholdResorts InsuranceInvestmentsPicturesTourismCommuns.

1. New York Times
2. Los Angeles Times
3. Detroit News & Free
Press
4. Washington Post
5. Chicago Tribune
6. New York Daily News
7. Philadelphia Inquirer
8. Dallas Morning News
9. Boston Globe
10. Newsday
11. Atlanta Journal &
Constitution
12. Newark Star-Ledger
13. Minneapolis Star Tribune
14. San Francisco
Examiner & Chronicle
15. Phoenix Arizona Republic
16. Houston Chronicle
17. St. Louis Post-Dispatch
18. Cleveland Plain Dealer
19. Miami Herald
20. Chicago Sun-Times
21. Seattle TimesPost Intellegencer
22. Baltimore Sun
23. Milwaukee Journal
24. St. Petersburg Times
25. Pittsburgh Post-Gazette
*Newspapers are listed by circulation based on Audit Bureau Fas-Fax report for the period ending March 31, 1994.
Ad data provided by Competitive Media Reporting.

Editor&Publisher ? November 19, 1994
Top 25 Daily Newspapers
Ad Inches in Selected Retail Categories*
Jan.-Sept. 1994 - Full Run ROP, excluding preprints
271,95930,443327,4511,72740,24826,47786,4934581261,54053,30613,3565,1525,150
739,03320,85132,7691,5124,68830,275124,286266,19913,6753,198116,16161,5933,77610,50049,550
556,63225,6709,3891,10715,56931,67438,441201,25214,16510,56966,851117,6864,4917,19212,576
245,03713,72214,232609,26330461,87574,9972,86154017,64838,0392,7993,5715,126
303,38012,2896,9422918,3704,58779,481110,6696,60192614,54143,0651,4734,5789,567
419,49038,4168,0642,81215,3947,64550,457131,61012,76518,50116,99284,8785,19310,33316,430
255,22411,1159,37140719,2313,46548,54971,3737,86411625,91535,2811,4016,12415,012
283,6308,7133,6042,3123,7979,38653,633125,8429,243625,21238,6333,2864,51015,397
190,98618,62810,49228612,98991818,65546,48514,9145,30115,12134,8651,1372,1869,009
659,81247,04211,4524,69229,96523,64742,541220,74816,00373767,260129,7288,07810,37647,543
353,01322,2035,7523,67110,28016,10644,955132,09635,44712,8077,12141,8753,1545,28312,263
330,02818,7044,3167276,32010,41330,593184,8885,7717,69517,41629,5811,5223,0049,078
386,25029,5047,27819417,8495,01563,936110,73316,0425,72918,17893,2163,5084,50310,565
527,28535,13910,4602,71216,98512,22425,389192,5008,4497,10021,378128,2655,4416,61154,632

264,07712,1205,1412,48519,81214,94917,03395,23817,2801,0781,86652,0511,3533,34820,323
456,52418,4049,7333279,59213,787157,506101,3018,8053,89522,48886,9003,6418,92211,223
287,87411,9225,26549216,7247,05114,74296,15311,4765,83566,81339,7051,6582,8027,236

397,0007,1304,8653049,23510,18944,876149,9277,2183,96823,448108,6172,3214,76920,133
102,7606,6821,856751,3776,09760,5121,62669014444016,6134232,0354,190
244,0066,06513,7605317,8055,21834,91581,48410,6755,4465,87052,4653,9834,37211,417

566,99510,60322,6372,46317,77623,831112,064153,2956,9351,66782,82668,7935,3055,97252,828
238,81512,2189,17529919,4453,95847,24359,1827,40718426,21234,4551,3066,28011,451
702,09022,94044,3642,68721,21317,55290,694153,69610,7631,112121,316135,9685,89010,51563,380
325,4398,2874,3821927,7246,97460,05293,47617,4114,79185,03624,5531,8984,2326,431

415,98324,76623,3491,67127,0967,89557,51384,1478,0792,15910,295129,2722,0455,96031,736
Apparel &Auto SupplyBooks &BuildingComputerConsumerDepartmentDiscountDrugFoodFurniture &JewelryOffice SupplySports &
NewspaperTotalAccessoriesRepairStationeryMaterialsStoresElectronicsStoresStoresStoresStoresAccessoriesStoresStoresToy Stores
1. New York Times
2. Los Angeles Times
3. Washington Post
4. New York Daily News
5. Newsday
6. Chicago Tribune
7. Detroit Free Press
8. San Francisco Chronicle
9. Chicago Sun-Times
10. Dallas Morning News
11. Boston Globe
12. Philadelphia Inquirer
13. Newark Star-Ledger
14. Houston Chronicle
15. Minneapolis Star Tribune
16. Miami Herald
17. Cleveland Plain Dealer
18. Phoenix Arizona Republic
19. New York Post
20. St. Petersburg Times
21. San Diego Union-Tribune
22. Detroit News
23. Orange County Register
24. Baltimore Sun
25. Denver Rocky
Mountain News
158,02621,200328742364,96913,78180,52880212917624,6797,3671,2661,987
210,6998,23716,3594,6107184,44641,47175,6903,7602,90030,98514,2219924,2862,024

86,8092,71314,1501215,2641,80611,65120,3984,1981315,28915,2775782,6092,624
146,0798,10217,0783,4563,4261,7165,71444,8205,0011,06529,62920,6751,1262,3911,880
165,10710,98010,7214,4238,7466,64912,02647,4476,4775,4242,33639,3141,4205,4223,722
109,4942,7477,8612,35286422,51010,32496062328,00330,915763441,915
205,5205,99413,8822563,3873,76540,60448,7543,2484,64727,96845,8006353,7602,820
254,5176,44614,9452,2214,93410,13529,47583,9476,69730847,13634,9061,4476,2175,703
167,6868,6394,6947257,4436,88820,65949,6369,7486,73773440,8832,4404,0014,459
70,2555,4972,3901,0562,4155115,03918,3743,228402,68825,7991912,247780

168,9849,05318,7605149793,11138,05242,59418,6192,2419,85816,7781,2954,3352,795
189,2577,8948,1624074,3123,59915,60726,7367,1324,45163,21437,9631,3924,6113,777

109,7282,4313,5333483,4294,6362,28431,02711,84720327,71414,3914043,3744,107

104,2535,0992,4151726792,28420,55846,4262,6431061,27218,0531,4581,4321,656

142,3593,4518,713423,1135,96019,02946,0444,97193516,38723,6292,2835,7582,044
271,42615,52014,3731,3542,2449,86025,46978,1727,1702,25713,08135,8171,0755,90859,126
108,1881,97510,8921405,9652,8115,32240,0513,2059815,65726,1741373,4921,386
104,9502,0799,996749,9652,40411,84732,1395,4181,0147,56515,4791203,6653,185
116,1332,7159,1771147931,54827,31832,1994,8711275,52326,0353,1371,4711,105
43,8683,7113,376752,03323510,40610,9753,5601,5194126,87234135525

126,4931,88011,3001,7461,83818,67522,16231,9766,0163,8644,16813,3038234,6694,073
115,5841,98318,052552,2453,7046,40025,9934,70427426,94319,7309312,1882,382
113,2931,9306,0238746,5061,6092,55028,3666,11441111,88936,2744315,1735,143
86,61758211,100161,03814515,48028,8275,5251,5604,9929,6042,1593,5232,066
75,3161,1678,664691,5009619,07330,6383,3694,0797688,3042483,9922,484
Top 25 Sunday Newspapers
Ad Inches in Selected Retail Categories*
Jan.-Sept. 1994 - Full Run ROP, excluding preprints
Apparel &Auto SupplyBooks &BuildingComputerConsumerDepartmentDiscountDrugFoodFurniture &JewelryOffice SupplySports &
NewspaperTotalAccessoriesRepairStationeryMaterialsStoresElectronicsStoresStoresStoresStoresAccessoriesStoresStoresToy Stores
1. New York Times
2. Los Angeles Times
3. Detroit News & Free
Press
4. Washington Post
5. Chicago Tribune
7. New York Daily News
6. Philadelphia Inquirer
9. Dallas Morning News
10. Boston Globe
8. Newsday
11. Atlanta Journal &
Constitution
12. Newark Star-Ledger
14. Minneapolis Star Tribune
13. San Francisco
Examiner & Chronicle
17. Phoenix Arizona Republic
15. Houston Chronicle
16. St. Louis Post-Dispatch
18. Cleveland Plain Dealer
20. Miami Herald
19. Chicago Sun-Times
21. Seattle TimesPost Intellegencer
23. Baltimore Sun
22. Milwaukee Journal
24. St. Petersburg Times
25. Pittsburgh Post-Gazette
*Newspapers are listed by circulation based on Audit Bureau Fas-Fax report for the period ending March 31, 1994.
Ad data provided by Competitive Media Reporting.