'Toronto Star' to Use Web Registration System

Posted
By: E&P Staff Tacoda Systems of New York said the Toronto Star will use its Web audience management and registration system. The Star is one of the largest newspapers in Canada.

Owned by the Torstar Corp., the Star is Tacoda's first client outside of the U.S. The company helps publishers collect and analyze demographic data, and target advertising to specific audience segments.

Comments

No comments on this item Please log in to comment by clicking here