TORONTO'S FREE NEWSPAPER WAR COOLS DOWN

Posted Thursday, March 15, 2001 12:00 am

By: Staff Reports Torstar, Metro Join Forces

Toronto's two biggest commuter dailies have decided to join forces. Torstar
Corp. and Metro International SA announced Tuesday that they will merge the tabs
they launched last summer into Metro Today, which will roll out on May 1
with an initial distribution of 180,000 copies in the transit system.

Torstar, parent of The Toronto Star, will own 75% of the new company. The
union is likely to increase pressure on Toronto's third commuter paper,
Quebecor's FYI Toronto, which relies on street distribution.

Related stories:
TORONTO FREE NEWSPAPER WAR HEATS UP (06/29/00)
TORSTAR LAUNCHES FREE TRANSIT DAILY (06/27/00)

Copyright 2001, Editor & Publisher.

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TORONTO'S FREE NEWSPAPER WAR COOLS DOWN

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