Touting Their Digital Chops, Old Media Invade NewFronts

Posted Tuesday, February 25, 2014 10:29 am

By: Michael Sebastian | Advertising Age

This year's NewFronts could be confused for OldFronts.

Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining returning participants such as Conde Nast and The Wall Street Journal.

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