Twitter Offers Analytics to Try and Prove its Value

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By: Mathew Ingram | Gigaom.com

As Twitter has become an increasingly important part of the media strategy for content producers such as newspapers, TV networks and other media players, measuring the impact of a tweet has become even more important — so that those companies can show that spending time on Twitter has actual business value in terms of driving traffic and engagement. Until now, using analytical tools like Bitly’s link-tracking and Chartbeat’s dashboard have been the only way to do this, but Twitter has just thrown its own offering into the ring: an analytical tool-kit the company announced on Tuesday that can track tweets and links across the network.































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