Two Papers Go Mobile, this Time for Revenue

By: Jennifer Saba As publishers continue to debate online paid content strategies, some newspapers are realizing there's revenue to be found in mobile applications.

The Wall Street Journal ? which charges for some of its content on ? finally added some coherence to its pay strategy. Starting Oct. 24, its mobile application will no longer be free.

The approach mimics that of, with some content that can be viewed for no charge. Downloading the application is free, but if a reader wants to use it to access all Journal content, he or she has to subscribe. Those who currently get both the print and online edition of the Journal get access to all stories. Online-only subscribers have to pay $1 a week to access all stories via the app, while non subscribers will have to shell out $2 a week.

In Florida, meanwhile, another paper decided to put a price tag on its first mobile application. The Miami Herald is selling an app that connects users to in-depth coverage of the Dolphins' 2009 season, for $1.99. The Herald's strategy? Start niche, rather than develop an app for all of its coverage right off the bat.


No comments on this item Please log in to comment by clicking here