By: E&P Staff Real Time Matrix in Oakland, Calif., offers Vortex to match Web users' areas of interest with online information, providing access to free, real-time broadcast of video, audio and text information.
Vortex is aimed at advertisers as a cost-effective tool to target customers and to publishers as a service to extend content across customized digital platforms, such as personal Web pages, social network profiles and mobile devices.
The start-up's flagship product resulted from correlation technology, invented in 2005 by co-founder and CEO Jeffrey Whitehead, that matches search queries o relevant online data, according to the company. It describes Vortex as "a personalized, digital broadcast network" that delivers information on any device that connects to the Web.
Now being integrated across social networking sites, Vortex is to enter the global and mobile markets later in the year
Real Time Media says Vortexes, which can be created at and downloaded from www.realtimematrix.com, can be forwarded and are secure, according to the company.
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