Washington Post Rethinks Revenues in Lockdown

There’s a new commercial playbook in place at Jeff Bezos’s Washington Post since the lockdown evaporated its usual ad market, and it is built around brands showing their utility in the wider world.

Or, as the Post’s chief revenue officer Joy Robins puts it, “our first priority can’t be to sell advertising”. Instead, she says, it wants its partners to leverage its content production and brand trust.

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