WIRED launches global app connecting audience directly with the brand and the people behind it

WIRED today launched the global WIRED app, the best way to stay close to the brand’s reporting, its journalists and the stories mapping what comes next. Every day, WIRED brings its audience exclusive, forward-looking journalism. Now with the app, there are more ways to consume and experience the content — all in one place. 

The WIRED app brings together stories, podcasts, video and exclusive audio experiences, while giving users new ways to engage directly with the newsroom. Users can receive a personalized Daily Digest, comment on stories, listen to curated audio playlists and more.

As a launch offering, users can download the app for free today through Nov. 9 to have full access to WIRED.

Katie Drummond, global editorial director of WIRED, said: “The app is the single best place to experience all things WIRED. There are so many different ways to enjoy our journalism, and the app now gives us an entirely new and direct way to connect our audience with the brand — and the people behind it. I’m thrilled to be building a true community around our work.”

The WIRED app gives users more ways to read, watch, listen and connect:

• Personalization:  Start your day with the Daily Digest, a quick, visual way to catch up on the most important stories from WIRED. Leveraging WIRED’s own recommendation engine, the Daily Digest brings users the top stories of the day recommended specifically for them and their  interests, all in a fun, easy-to-navigate format.

• Video:  Go beyond the article with original video, vertical podcasts and more in the Watch tab featuring the latest and best videos, including those hosted by WIRED journalists.
• Audio:  Users will have exclusive access to audio playlists of stories, interviews and podcast episodes. 
• Community:  Join the conversation in the comment section and participate in live AMAs with WIRED journalists and experts. These interactive experiences enable users to build relationships with the people behind the journalism. A comment may connect them with another reader, get a response from a WIRED writer or even inspire another story. Comments may also be featured in WIRED newsletters or on social media.
• Notifications:  Notifications keep users connected to breaking news, major WIRED exclusives and the stories they won't want to miss.

The WIRED app is available on iPhone and Android in the App Store or Google Play Store. Users can download the app for free today through Nov. 9 to have full access to WIRED.